ADV Films, now A.D. Vision (known as ADV), is an American multimedia entertainment studio that served as the largest American and British anime distributor in the late 20th to early 21st centuries. ADV Films were the primary distributor of the English Localization of the first two seasons of Sailor Moon, Sailor Moon and Sailor Moon R when the series was produced by DiC Entertainment.
Headquartered in Houston, Texas, ADV Films was formed in 1992 by video game fan John Ledford and anime fans Matt Greenfield and David Williams. The company spent the next seventeen years in the fields of home video production and distribution, broadcast television, theatrical film distribution, merchandising, original productions, magazine and comic book publishing. In 2002, most of ADV Films' back catalog were used to program its new channel, the Anime Network.
For over 15 years, ADV has released successful anime series, such as Neon Genesis Evangelion, Robotech, RahXephon, Full Metal Panic, Azumanga Daioh, Elfen Lied, Gantz, Red Garden and Le Chevalier D'Eon. The company maintained offices in North America, Europe and Asia. In addition to North America, ADV Films distributed their home media releases in the United Kingdom, Italy, and Germany.
The company's fortunes declined in the mid-2000s due to low sales. With ADV's fire sale of its assets in 2009, they were spun off into five different companies: Section23 Films, Sentai Filmworks, Aesir Holdings, Valkyrie Media Partners and Seraphim Digital; which became subsidiaries of AEsir Media. Ledford, Greenfield and Williams continue to work for these companies as mentors and creative consultants and most of ADV's back catalog were relicensed by Section23, Sentai, Maiden Japan and Funimation. In 2013, ADV Films re-released Elfen Lied on Blu-ray with Section23 and Sentai Filmworks.